Let’s say, for example,
that I’m tuning into ESPN SportsCenter for an update on the day’s sports
action. If I’m just tuning in for some visual highlights, I don’t care who’s commentating,
I’m just there to be entertained. If, however, I’m tuning in for scores and
statistics of the day’s action, you know - facts, credibility at that point is
integral to why I’m watching.
Brian Williams and NBC
news have been exposed. If the viewers are merely tuning in to be amused by a
few visual highlights of the day’s action, Williams and NBC remain in play. If,
however, viewers want to be informed, they can decide for themselves if another
news program provides a better product.
-wdk
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